About Us

Get to Know Simply You Boutique

Welcome to Simply You Boutique! We're more than just a clothing store – we're a heartwarming tale of dreams coming true, a testament to resilience, and a beacon of hope. Our story begins with our founder and guiding spirit, Peggy, who grew up in the heart of the country in a farming and ranching family. Her love for animals, the land, and her family runs deep and is a crucial part of our DNA.


Peggy's dream was always to open a boutique that was 'Simply You' - a place that celebrates individuality and embraces the unique beauty of every woman and child. When life presented an unexpected twist with the passing of her cherished Grandson, Ryan, Peggy turned her grief into strength and used it as a stepping stone to realizing her dream. Thus, in 2019, Simply You Boutique was born in the charming town of Alma, Nebraska.


Our boutique is a true reflection of Peggy's spirit and her deep-rooted love for her family and the community. Just as Peggy's world revolves around her family, especially her beloved grandchildren, our world revolves around you - our cherished customers.


We are dedicated to providing a wide array of high-quality, affordable women's and children's clothing. Each item in our store has been handpicked to ensure it matches the diverse styles and tastes of our customers. Just like the ever-changing seasons on the farm, our inventory is continually refreshed, promising something new with each visit.


At Simply You Boutique, we believe that shopping should be an experience, not a chore. Our store is your one-stop destination for not just clothes, but also a warm, welcoming environment that values and celebrates you for being simply, uniquely you.


We welcome you to join our journey. As we continue to grow, we're excited to share our adventure with you and your family. Whether you're dressing up for a special occasion or just treating yourself to a little something, we're here to make your shopping experience as special as you are.


Remember, at Simply You Boutique, you're not just a customer, you're family. And in our family, there's always room for one more. 


Thank you for being a part of our story. We can't wait to be a part of yours.

be a part of the family 👨‍👩‍👧‍👦